Achieving Success with Location Analytics

This book is intended to inform business professionals as well as business students about this new world of location intelligence and how to utilize this intelligence to achieve business success. It also aims to enlighten geographic information systems (GIS) professionals and students about how location analytics can be considered and utilized within business functions and strategies.

Who the Book is For

  • Business Professionals: Learn how to execute location-based strategies and applications that can positively impact business growth and performance. Discover ways to deploy location analytics that can have a demonstrable impact across a broad range of business functions.
  • Business Educators: Learn how to integrate location analytics into business education, including analytics and data science, marketing, operations management, supply chain, and corporate social responsibility courses. Gain skills for utilizing location analytics in research and professional activities.
  • Business Students: Learn how this exciting new form of business analytics is being used across a broad range of industries. Gain the skills needed for a successful career in this growing field.

Spatial Business Hub for Professionals, Educators, and Students

The Spatial Business Hub is intended to provide a wealth of learning materials and resources for business and GIS professionals, educators, and students who would like to engage in the realm of location analytics in business. Resources include:

  • Fundamental spatial business concepts
  • Important location analytical principles
  • Case studies across different business functions
  • Spatial business course design
  • Book chapter summaries
  • GIS lessons

Implications for Practice

Drawing upon a wide range of real-work examples, Spatial Business provides a set of action steps that can be taken to maximize
the business impact of spatial strategies.

Fundamentals of
spatial business

Identify and Enhance
Location Value Chain

Enable Spatial Maturity Pathway

Match Analytical Approach to the Business Needs

Build a Spatial Business Architecture

Achieving Business &
Societal Value

Use Market and Customer Intelligence to Drive
Business Growth

Measure, Manage, and
Monitor the Operation

Mitigate the Risk and Drive
the Resiliency

Enhance Corporate Social Responsibility

Toward Spatial

Inspire Management to
Capture Vision and
Deliver Impacts

Solidify Spatial Leadership for
Sustainable Advantage

About the Authors

Thomas A. Horan, Ph.D.

A nationally recognized scholar and innovator, Dr. Horan is the H. Jess and Donna Senecal Endowed Dean of the University of Redlands School of Business & Society.

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Thomas A. Horan, Ph.D.

Thomas A. Horan, Ph.D. is the H. Jess and Donna Senecal Chair and Dean of the School of Business and Society at the University of Redlands. He has led the School of Business & Society into a new era of business education and leadership, including the Spatial Business Initiative with Esri. Dr. Horan has published over 145 articles and two books. He has consulted with numerous public and private organizations, including the US Department of Transportation, United Nations Economic Development Corporation, Mayo Healthcare, and Salesforce. He has also been a Visiting Scholar at Harvard University, Massachusetts Institute of Technology, University of Hawaii, University of Minnesota, and Hong Kong University. His GIS research accomplishments have been honored on two occasions by the White House. Dr. Horan received his B.A. (Magna Cum Laude, Phi Beta Kappa) from the University of Vermont and his M.A. and Ph.D. from Claremont Graduate University.


James B. Pick, Ph.D.

Dr. Pick is a professor of business and the Founding Director of the Center for Spatial Business at the University of Redlands School of Business & Society.

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James B. Pick, Ph.D.

James Pick is professor of business in the School of Business and Society at University of Redlands. He is founding director of the Center for Spatial Business, past chair of the Department of Management and Business, past assembly chair of School of Business and Society. He is the author or co-author of 174 journal articles, book chapters, and refereed proceedings in the areas of management information systems, geographic information systems, urban studies, population, and renewable energy, and author or co-author of fourteen books. He has served as associate editor of European Journal of Information Systems and senior editor of Information Technology for Development. He has received over fifteen research and teaching awards including a senior Fulbright award for Mexico. His research has been supported by University of California, Ford Foundation, U.S. Small Business Administration, and Esri Inc. He holds a B.A. from Northwestern University, M.S. from Northern Illinois University, and Ph.D. from University of California, Irvine.


Avijit Sarkar, Ph.D.

Dr. Sarkar is professor of business analytics and operations management at the University of Redlands School of Business & Society.

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Avijit Sarkar, Ph.D.

Avijit Sarkar is professor of analytics and operations in the School of Business and Society at the University of Redlands. His primary research interests include equity in global digital societies, business use of GIS and location analytics, and spatial patterns of the sharing economy. His research has been supported by the U.S. Department of Commerce and the Spatial Business Initiative (partnership between Esri and the University of Redlands). He is co-author of the book Global Digital Divides: Explaining Change (Springer). His research has appeared in journals such as Decision Support Systems, Telecommunications Policy, Information Technology for Development, Socio-Economic Planning Sciences, European Journal of Operational Research, Computers and Operations Research among others. He currently serves on the editorial advisory board of the Journal of Global Information Technology Management. Dr. Sarkar received his Ph.D. and M.S. degrees in Industrial Engineering from The State University of New York (SUNY) at Buffalo.